Using a Day in the Life of Your Members to Deliver Relevant Value
Many thanks to Joe Rominiecki for highlighting Anna Caraveli’s and my ideas about member value and engagement in his recent article in Associations Now: Experience a Day in the Life of Your Members. We agree with Joe’s conclusion that employing both quantitative and qualitative research gives an association the best possible understanding of their members. […]
Why Association Membership Marketing Doesn’t Work
If you haven’t read Joe Rominiecki’s recent Associations Now article What Political Polarization Tells us About Membership Marketing, you should (and not just because he mentions Anna Caraveli’s and my article The Demand Perspective). He shares some fascinating insights and connections between America’s increasingly polarized political climate and the challenges of convincing nonmembers to join […]
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