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Many thanks to Joe Rominiecki for highlighting Anna Caraveli’s and my ideas about member value and engagement in his recent article in Associations Now: Experience a Day in the Life of Your Members. We agree Read more…
If you haven’t read Joe Rominiecki’s recent Associations Now article What Political Polarization Tells us About Membership Marketing, you should (and not just because he mentions Anna Caraveli’s and my article The Demand Perspective). He Read more…
FROM THE ARCHIVES Recently, I was following an online discussion about what question you would ask if you could only conduct a one-question survey. Several people responded with variations on the so-called “Ultimate Question.” No, Read more…