Put our 20+ years of market-tested success with 50+ national and international mission-driven organizations to work for you. We know what works in every format—digital, print, and beyond.
Work with partners, not just contractors. Our most senior team members act as “extra staff members.” They personally conduct every analysis, develop every Action Item, and implement every project task. Every plan and service is customized, integrated, results-oriented, and achievable.
Our success speaks for itself. We helped TCCTA grow its membership by 10% in just one year. Our deep-dive research for PNCB will impact certification practices for years to come. And our multi-level campaigns for PEM achieved a 48% market share for their new product launch.
"Andrea helped us with an important marketing project we undertook to increase membership in our organization. She kept the campaign on time, and on budget, and exceeded our goals, producing a ten percent increase in one year. She asked smart questions -- that generated a number of difference-making conversations among our staff and leadership -- and delivered a strategy and the enabling materials we needed to present a compelling message to our statewide membership. She was a real pleasure to work with and I was very happy with the results we saw. Thanks Andrea!"
"Our non-profit certification organization had the distinct pleasure of working with Andrea…on our first comprehensive certificant survey to assess perceptions of our products and services, in addition to a marketing and communications audit. Andrea was part of a team that designed the survey, collected qualitative and qualitative data from the survey and focused interviews, and then produced a detailed analysis with actionable items. Andrea’s contribution to this process was multi-layered; she had high energy, an ever-present sense of humor and the striking ability to assimilate the nuances in our programs, seemingly overnight. She is highly organized with unfailing attention to detail and follow up, in addition to possessing a polished presentation style. We would not hesitate to engage her services in the future.."
"Andrea was an unofficial staff member in the marketing/membership department at our association. Our relationship began when I first joined SPE and was transitioning into the membership/marketing job. She quickly became my go-to person, bringing me up to speed on tasks that needed to be performed. She also was an invaluable asset to guide me on what had happened in the past and how to fine-tune the future plan for better results. Together we launched several successful membership campaigns including a new student acquisition campaign. Not only could I rely on her expertise but also knew she would get the job done on a timely basis."
Many thanks to Joe Rominiecki for highlighting Anna Caraveli’s and my ideas about member value and engagement in his recent article in Associations Now: Experience a Day in the Life of Your Members. We agree Read more…
If you haven’t read Joe Rominiecki’s recent Associations Now article What Political Polarization Tells us About Membership Marketing, you should (and not just because he mentions Anna Caraveli’s and my article The Demand Perspective). He Read more…
FROM THE ARCHIVES Recently, I was following an online discussion about what question you would ask if you could only conduct a one-question survey. Several people responded with variations on the so-called “Ultimate Question.” No, Read more…