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Like our ideas about a member- and demand-centered future for associations? Interested in learning what “putting the member first” really means for your organization and its members–not just in theory but in practice? Want to engage your members in co-developing your association’s future? Shake things up a little! Bring Andrea Pellegrino to speak at your next conference, seminar, workshop, or webinar.

1906934208528d5930e351c-3464x2309Recently, Andrea was the keynote speaker at the Australasian Society of Association Executives’ Australian Leadership Symposium on the demand-centered future of associations on the topic From Inside-Out to Outside-In: Associations at a Crossroads, where she also led a session on Customer-Centered Membership Models; conducted a webinar for Association Universe on The New Rules of Engagement: Understanding & Using Member Value to Drive Engagement; as well as developed and facilitated a hugely successful 2-day workshop for chapter leaders on A New Vision for Chapters. Andrea was also interviewed for Multiview‘s Association News Briefs about her blog post, Should Associations Abandon the Relentless Pursuit of Members?